Deliverect vs Flipdish: Which Restaurant Technology Platform Is Better?

Deliverect vs Flipdish: The Core Difference

These two don't do the same job, which is why comparing them head to head gets confusing.

Deliverect is middleware. It takes the orders from your delivery marketplace accounts - Uber Eats, Just Eat, Deliveroo - and pushes them into the POS you already have. You get one screen instead of a counter full of tablets.

Flipdish is the whole stack. The POS, your own online ordering site, branded apps, kiosks, an AI phone agent, payments and loyalty. It doesn't sit between your other systems. It replaces them.

So if the problem is three tablets beeping at once on a Friday night, Deliverect fixes that. If the problem is that too many of your orders come through marketplaces and you'd like fewer of them to, Flipdish is the one built for that.

What Is Deliverect?

Before aggregators came along, a restaurant listed on three delivery apps had three tablets. Someone had to watch all of them, accept each order and then key it into the till by hand. Orders got missed. Orders got typed in wrong. Somebody's garlic dip didn't make it into the bag.

Deliverect connects to the delivery platforms and sends those orders straight into your POS. Nobody retypes anything. It also handles menus across the connected platforms, so if you take a dish off, you change it once in Deliverect and it updates on each marketplace. There's reporting on how each platform is performing and a few other operational tools.

That's useful. It's also where it stops. Deliverect doesn't:

  • give you a POS
  • let you take orders directly, without a marketplace in the middle
  • build you an ordering website or app
  • handle orders taken in the restaurant, at a kiosk or over the phone
  • run a loyalty programme
  • give you the customer data from marketplace orders - that stays with the platforms

Deliverect makes life on the marketplaces easier to manage. You're still on the marketplaces, and you're still as dependent on them as you were before.

What Is Flipdish?

Flipdish covers the ordering and the day-to-day running of the restaurant in one platform:

The online ordering is the bit that changes the business. When someone orders from your Flipdish website or app, they're ordering from you, not from a marketplace that happens to list you. You get their details, their order history and the margin on the order.

Feature Comparison

CapabilityDeliverectFlipdish
Marketplace order aggregation✅Partial (via integrations)
Restaurant POS❌✅
Direct online ordering website❌✅
Branded mobile app❌✅
Self-service kiosks❌✅
AI phone ordering❌✅
Customer loyalty and CRM❌✅
Integrated payments❌✅
Kitchen Display System❌✅
Menu management✅ (marketplace menus)✅ (all channels)
Multi-location support✅✅
Customer data ownership❌✅

The first row is the only one where Deliverect comes out ahead. That's the job it was built for, and it does it.

The Fundamental Trade-Off

With Deliverect, the kitchen runs more smoothly. Fewer missed orders, no retyping, menu changes that don't eat an afternoon. But every one of those orders still came through a marketplace, and the marketplace still takes its commission on every one. The customer still belongs to the marketplace. Your listing still sits on a page next to the place down the road, and the app decides which of you gets shown first.

Put bluntly, Deliverect makes you better at selling through platforms that take a cut of every sale. It doesn't touch the cut.

Flipdish comes at it from the other end. It gives you your own ordering channel, so the order comes to you. You decide what the ordering page looks like, you keep the customer data, and you pay Flipdish a platform fee instead of paying a marketplace commission on each order.

It's worth doing the sums on your own numbers. Take a made-up example: an average order of €25 and a marketplace commission of 30%. That's €7.50 off every order before you've paid for a single ingredient. At 100 orders a week, it's €750 a week, every week. Your real commission rate is in your marketplace contract, and it may be higher or lower than that. A direct order still has card fees and your platform fee, but it doesn't carry that percentage.

Restaurants using Flipdish for direct ordering usually find direct orders are more profitable than marketplace ones, and that customers who order direct come back more often. Some of that is loyalty. You can't run your own loyalty scheme inside someone else's app, but you can on your own. Some of it is that the ordering experience has your name on it, not a marketplace's.

What It Looks Like on a Busy Night

Picture a takeaway that does walk-ins, phone orders and delivery through Just Eat and Deliveroo.

With Deliverect and a separate POS, the marketplace orders land in the POS automatically. Good. Walk-ins go through the POS as normal. Phone orders still get scribbled on a pad by whoever picked up, then entered when someone has a free hand. There's no direct ordering website, so anyone who wants to order online goes to a marketplace, and the takeaway pays commission on them, even on regulars who've been coming in for years.

With Flipdish, walk-ins go through the POS or a kiosk. The AI phone agent takes phone orders so nobody has to stop what they're doing to answer. Orders from the takeaway's own website and app come into the same system. The Kitchen Display System shows the kitchen everything in one queue. Marketplace orders can come in through Flipdish's integrations too. The regulars who used to order through Just Eat can be nudged towards the takeaway's own app, where they earn loyalty rewards and the takeaway keeps the margin.

Both setups are tidier than three tablets and a notepad. Only one of them gives the takeaway a way to stop paying commission on its own regulars.

Do You Need Both?

Some restaurants run Deliverect and a direct ordering platform side by side. Marketplace listings bring in people who've never heard of you. The direct channel is where those people go once they like you, and that's where the better margin is.

Flipdish also integrates with the major delivery platforms, so if you want to keep your marketplace listings while you grow direct orders, some of what Deliverect does is available inside Flipdish. The table says "partial" for a reason. Check which platforms are covered for your setup before you cancel anything.

Marketplaces have a role for a lot of restaurants. Nobody sensible is telling you to delete Deliveroo tomorrow. What you're deciding is which way you want to go over the next few years. Deliverect assumes you'll keep selling through marketplaces. Flipdish assumes you'd rather the customer ordered from you.

Pricing

Deliverect charges a monthly subscription based on how many locations and integrations you have. More connected platforms means a higher bill.

Flipdish pricing depends on which modules you use. Because it covers POS, ordering, payments, loyalty and more, comparing it with Deliverect on its own isn't a fair fight. The fair comparison is Flipdish against Deliverect plus your POS plus a direct ordering platform plus a loyalty tool. Add those subscriptions up. Then think about what happens when something breaks on a Saturday and you've got four suppliers to ring, each with its own support line.

When you get quotes, ask every supplier the same questions. Is there a setup fee? Is hardware included, or is it extra? What are the card processing rates? How long is the minimum contract, and what does it cost to leave early? Comparing monthly subscriptions on their own tells you very little if one quote includes the terminals and the other doesn't.

If you want the whole stack, Flipdish puts it with one supplier.

Switching From Deliverect to Flipdish

Restaurants that move from Deliverect plus a separate POS to Flipdish usually end up with fewer systems to look after, cleaner data, and a kitchen that sees every order in one place. It does take planning. The menu has to come across, modifiers and all, and staff need time on the new POS before it goes live. Don't schedule the switch for the week before Christmas.

Before you start, it helps to write down:

  • every channel you take orders through today, including the phone
  • when your current POS and Deliverect contracts end, and the notice periods
  • which marketplaces you want to keep, and which ones barely earn their keep
  • who on your team will own the changeover

If you're still on separate marketplace tablets and never got an aggregator, you can skip a step. Flipdish tidies up the order flow and gives you the direct ordering Deliverect doesn't offer at all.

Which Platform Should You Choose?

Deliverect makes sense if:

  • you're committed to marketplace ordering and just want it to run better
  • you have a POS you like and only need the marketplace orders flowing into it
  • the budget is tight and getting rid of the tablets is the one thing you need right now

Flipdish is the better choice if:

  • you want fewer marketplace orders and more direct ones
  • you need POS, direct ordering and loyalty in one system
  • you're opening more sites and want them all on the same setup
  • you want your customer data so you can market to those people yourself

If you're running Deliverect alongside a POS and want everything in one place, or you're tired of looking at the commission line on your marketplace statements, explore the full Flipdish platform or request a demo.